The situations that marketers are interested in include the communication situation (where marketing stimuli are received by consumers; the purchase situation (where consumers are making a purchase decision); the usage situation (where consumers are active in consuming a product) and the making a purchase decision; and the disposition situation (where consumers are disposing of a given product). The factors that impact these situations are the Physical Surroundings, the Social Surroundings, the Temporal Perspective, Task Definition, and Antecedent States. Your job is to discuss how situational factors (Physical Surroundings, Social Surrounding, etc.) impact the purchase situation. Your response should include marketing strategy (4P's) implications.