The Smith and Smith Advertising Agency has been struggling financially. Mr. Smith is approached by the representative of a small South American country which is on good terms with the U.S. Department of State. He wants S and S to make a multimillion dollar advertising and public relations campaign which will booster the image of the country and increase the likelihood that it will receive U.S. foreign aid assistance and attract investment capital. Smith knows the country is a dictatorship which has been accused of numerous human rights violations.

Is it ethical for the Smith and Smith Agency to undertake the proposed campaign?

Answer rating: 100% (QA)

The ethical implications of the Smith and Smith Advertising Agency undertaking the proposed campaign for a dictatorship country accused of numerous hu... View the full answer