The source objection A. I'm sorry we don't buy from you. Example: You may have a reason for feeling that way. May I ask what it is? B. We've done business with XYZ for the last 5 years and they are a well-established name in the market. Why should we change? Example: I can only say good things about my competitor and if I were you, I would continue with them unles of course you want a better product at a cheaper price