The store manager of a local independent grocery store thought customers might stay in the store longer if slow, easy-to-listen to music were played over the store’s intercom system. After some thought, the manager considered whether he should hire a marketing researcher to design an experiment to test the influence of music tempo on shoppers’ behaviors. Answer the following questions:

1. How would you operationalize the independent variable?
2. What dependent variables do you think might be important in this experiment?
3. Develop a hypothesis for each of your dependent variables.

Answer rating: 100% (QA)

Introduction The influence of background music on consumer behavior has been a topic of interest for marketers and researchers for decades Background music in retail environments can impact various as... View the full answer