The Strategic Management Process

Consider the closing chapter case on Shopify (pg.15). Review Exhibit 3-4, pg.50, The Strategic Management Process. How are the 6 steps of the strategic management process demonstrated in the case of Shopify? Since the case only introduces this companys story you will need to conduct some research online (one place to look is the companys web site and St. Clair College library portal) to fully demonstrate the process and complete the table below. Expand the areas on the right of the table to provide a thorough outline of the steps as you see them.

Strategic Planning at Shopify:

Step 1: Identify the organizations current vision, goals and strategies. Provide evidence from your research that this has been done. (6 points)

Step 2: Conduct an External Analysis to Identify Opportunities and Threats (Provide 4 items for each category). See Exhibit 3-7 & 3-8 (SWOT and PESTEL) (8 points)

Step 3: Conduct an Internal Analysis to Identify Strengths and Weaknesses (Include 4 items for each category) See Exhibit 3-7 (8 points)

Step 4: Formulate Strategies. What evidence is there that Shopify has developed a strategy from steps 1-3? (4 points)

Step 5: Implement Strategies. What evidence have you found that indicates Shopify has implemented its strategy and evaluated the results? Support your answer. (4 points)