The Strategy Map for this exercise will describe the strategy of Starbucks Coffee. Match the items in the column on the right to the Strategy Map area where it most likely belongs. There are 10 strategy map items listed and each one will be assigned to only one Area. The areas in the left column will have only one and only one item assigned to each.

-	Area 01 "Revenue Sources"
-	Area 02 "Lower Costs"
-	Area 03 "Use Assets more efficiently/effectively"
-	Area 04 "Quality"
-	Area 05 "Functionality"
-	Area 06 "Service"
-	Area 07 "Relationship"
-	Area 08 "Internal Processes"
-	Area 09 "Strategic Competencies"
-	Area 10 "Culture/Climate"

A.	Starbucks App for pre-ordering.
B.	Buying cups, sugar, and other restaurant supplies at a heavy discount.
C.	Restaurant for breakfast, lunch or a snack.
D.	Retail Store Site Selection and Design
E.	Retail Store Supply and Maintenance
F.	In-store music.
G.	Treat Associates with respect and consideration.
H.	Design kitchen area to save space in restaurants.
I.	Starbuck's K-cups in retail outlets.
J.	All food items are always sold on or before their freshness/expiration date.