The students are requested to develop a video file of a well-designed advertising for any chosen product/service to attract customers and to perform well in the competitive market. An ad sums up everything that is smart, innovative, and distinguished about your brand, and is almost indispensable in today's economic marketplace. The students are requested to understand and develop the following elements as part of the advertising strategy before creating the advertising:

(Guerlain Perfume)

1. 1-Define the advertising message and the slogan ( for the slogan no more than six or seven words), Make it memorable.

2. Use a persuasive technique.

3. Appeal to the target audience, Find a way to connect the desires of consumers to what you're advertising.

4. Make sure all the relevant information is included.

5. Decide where and when to advertise (choose the media, the frequency)

6. Choose a memorable image; Design a business logo ( In the report)

7. Distinguish yourself from your top competitor(s).

8. write the scenario of the video and all the creative techniques and the tools (music, simulation, voice tone, style of communication, images, product) you are going to use

note: the answer must be about Guerlain Perfume, and each point is required, and they want everything is creating and writing by yourself not from Guerlain Perfume.