Question: The study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and

The study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires is called:
Question 2Select one:
A.
market segmentation.
B.
consumer behaviour.
C.
market research.
D.
relationship marketing.

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