Question: The suggested communication strategy to use when the product is intangible dominant is to: a . create awareness for the product. b . surround it

The suggested communication strategy to use when the product is intangible dominant is to:
a. create awareness for the product.
b. surround it with physical cues and tangible evidence.
c. differentiate the service product from service delivery.
d. create an intangible image for the product.
e. make sure the product is in the evoked set of alternatives:
The suggested communication strategy to use when the product is intangible

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