The Syracuse Symphony Orchestra (SSO) is a full-time performing ensemble in Central New York State. 25 Like most other arts nonprofits, it relies heavily on donated income and has adopted a multidimensional fundraising approach. 242 Personal relationships are built primarily through events and receptions related to specific concerts. Relationships are also built around phone calls and personalized handwritten notes, whether as a thank-you or extending an invitation. Furthermore, assigning donors to a staff person to assist with any help regarding donations or ticket inquiries further develops these relationships. The focus of personal relationships is the core donor. Direct mail is used year round and includes core, transitional, nonrenewed, lapsed, and nondonors. There are about five cycles that occur throughout the Telefunding is outsourced to a for-profit company and focuses on lapsed and nonrenewed donors, as well as single-ticket buyers who have never given in the past. After each concert, a list of single-ticket buyers is segmented into non renewed, lapsed, and nondonors. These people then receive a phone call from a representative who emphasizes what a great concert they had just attended. The SSO finds that this personal touch produces a good response: The group with the highest response rate is the nondonor group, with average gifts of $100. Before telefunding, average gifts among this group were only around $30, showing that this technique helps both in acquiring new donors and also increasing the average gift amount. Traditional media is not used directly for fundraising efforts but rather for ticket sales marketing. Radio, television, and print ads are the main means of advertisement for the Symphony and as a result create a greater audience to be solicited. The Symphony also uses virtual means. SSO officials believe that the Internet, even though it does not bring in many donations, is an effective way for potential and current donors to learn more about the Symphony, its programs, and fundraising opportunities. 1. Given ways on how the Symphony segments its constituents, what might be some other examples as to how they could segment their ticket buyers and solicit them? 2. Given the techniques used by the Symphony, what might be some specific strategies as to how donors and potential donors could be won, kept, and lifted? 3. The more engaged someone is with an organization, the more likely they are to invest into the organization. Using volunteers is a great way to turn a nondonor into a donor. How might the Symphony engage its volunteers to assist in each of the fundraising activities