The table 2 below shows a recent Consumer Reports Study analyzed 150 consumer ovens and found that the average performance rating score for all ovens tested was 88 with an average price of $120. Quick Bake oven, a consumer oven, is rated among top five ovens with a fairly low price of $110 and, but high relative product performance score of 94 based on a weighted average of product performance, service quality, and brand reputation. It has a much lower relative cost of purchase compared to the average price of all ovens tested. What is the perceived customer value of Quick Bake oven? Table (2): Study Report on Performance Ratings for Consumer Ovens Product Performance Competing Digital Ovens 1 2 3 Ariston 4 Blanco Quick Bake Omega 5 6 150 Philips AEG LG Average Performance rating (Scores: 1-100) 85 90 87 80 94 78 85 88 Relative product performance (Perceived Benefits-PB) ... : Product price (US$) 100 130 110 105 110 90 99 120 = Relative cost of purchase (Perceived Costs=PC)) ..? I Overall relative value (Perceived Value=PV) ... ...