The table presents competing brands of yoghurt and the customer age profile of each brand. Is the customer profile of Chobani different to the customer profile of the other competing brands of yoghurt? Explain your answer using the data presented in the table and using key aspects of buyer behaviour and theory covered in this course.

 

Transcribed Image Text:

16-25 26-35 36-45 46 + Brand Years old Years old Years old 16-25 Years old Deviation 26-35 36-45 46+ Avg Deviation Deviation Deviation MAD Chobani 21 39 19 Yoplait Vaalia Ski Bulla Average 2222 23 333 23 23 17 -1 4 -3 0 2 36 26 19 -3 1 2 2 34 25 18 1 1 1 28 32 20 33 31 35 26 22 23 17 6 CO 3 16 -2 -2 5 -1 3 17 2 2 2 1 2 16-25 26-35 36-45 46 + Brand Years old Years old Years old 16-25 Years old Deviation 26-35 36-45 46+ Avg Deviation Deviation Deviation MAD Chobani 21 39 19 Yoplait Vaalia Ski Bulla Average 2222 23 333 23 23 17 -1 4 -3 0 2 36 26 19 -3 1 2 2 34 25 18 1 1 1 28 32 20 33 31 35 26 22 23 17 6 CO 3 16 -2 -2 5 -1 3 17 2 2 2 1 2