The talk summarizes few challenges and ethical issues in Data Analytics Privacy. Privacy - The data around us (eg: social media data) generates concerns regarding privacy. Transparency - Customers are unaware of the extent of data being collected and used by companies. Complexity - Regulatory frameworks are often unclear and complex. Manipulation - Personal data can manipulate individuals through targeted advertisements. Privacy By Design Approach Below are the three principles for the process of Privacy by Design Approach. Privacy and Personal Autonomy All the work and decisions made within the Organization will be transparent to all the employees. Simplicity and Ease of Use The organizational analytics will be clearly described, simply presented and understandable to all the employees. Personal Empowerment Employees get access to each new insight and they get to choose if they want to share it with anyone else. Benefits Trust - Privacy by Design Approach builds trust among employees as it prioritises transparency in data handling practices. When Organizations are open about the data protection practices, it creates accountability among employees. Mutual Respect - By implementing Privacy by Design Approach, organizations create mutual respect among employees by acknowledging each employee's privacy rights and personal information. This can