Question: The Tapestry ? T M Segmentation system divides and sorts small neighborhoods into categories using 6 0 or more characteristics such as income, home value,

The Tapestry

?^{T M}

Segmentation system divides and sorts small neighborhoods into categories using

60

or more characteristics such as income, home value, occupation, and education, as well as activity interests, such as sports, dancing, the arts, and so forth. This market research tool is an example of segmentation.

geodemographic

benefit

psychographic

loyalty

geographic

The Tapestry ?TM Segmentation system divides and sorts small neighborhoods into

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