The task is to create a document containing the following three aspects:

Strategy Recommendation: Please describe the generic business$-$level strategy that your company will utilize $($see Chapter $4$ notes$).$ Be specific about your intent. For instance, saying $$our company will be number one$$ is not a strategy! References changes to specific elements of the company's strategy $($see Chapter $1$ notes$).$ In addition, the plan should note the competitive weapons that are most critical for your proposed strategy, as well as how this strategy will help the team meet its goals. Therefore, the plan should reflect a detailed analysis on the two dimensions $$ internal organization and external environment $($SWOT$).$ Essentially, students should reference their recommendations in relation to both analytical dimensions.

Strategy Implementation: In this section, the plan should describe in detail their implementation approach $$ i$.$e$.,$ the value chain activities and the combination of competitive factors to execute your strategy. You should also explicate the specific numbers that you have proposed, discussing how these target numbers will help you to $(1)$ implement the strategy and $(2)$ achieve your objectives. For example, you could describe your decisions on the raw material mix, celebrity bids, worker productivity, delivery rate, etc. Discussing specific numbers helps to clarify your intent and the expectations to achieve objectives for these decisions. Each competitive factor outlined in the Guide is associated with a particular value chain activity.

Expected Outcome: What performance outcomes are you expecting? This section should include a discussion of the projected income statement and expected performance on the benchmark metrics. The plan should reference the expected results of the decisions for the year$/$round of the plan. Please include the pro forma income statement as an exhibit. Do not just attach the pro forma printout from the game. Instead, you need to discuss the assumptions and decisions made to forecast your performance over the next year. This statement should mirror your intended strategy and highlight how you plan to reach your goals. For example, if you are targeting a higher than average market share, it would not make sense to assume an enormous increase in price. To get started here, students must complete their decisions for the year.