The task is to outline an IMC $($Integrated Marketing Communications$)$ plan to launch a new product or service developed by your brand $($apple$)($you will need to create $/$ conceptualize it first$)$ in order to effectively reach the targeted audiences.

Describe all the aspects of the Integrated Marketing Communications plan $($following the SOSTAC model$),$ focusing on which marketing communications mix you would use $($taking into account the PESO model$)$ and how they would work together to achieve consistent and memorable messaging across all channels to influence behavior and to enhance user experience.