Question: The task of marketing is to create exchanges; What does marketing research provide and what three roles might marketing research play in the facilitation of

  1. The task of marketing is to create exchanges; What does marketing research provide and what three roles might marketing research play in the facilitation of the exchange process?

  1. Give an example of 1) the descriptive role of marketing research, 2) the diagnostic role, and 3) the predictive function of marketing research.

  1. The marketing research process includes 7 key steps

  1. Describe the advantages and disadvantages of online surveys.

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