The Task

Throughout MCOM$14,$ we$$ve talked about what makes for effective ad design $-$ from copy, to

design hierarchy, layout, and calls to action.

You must now analyse ads based on what you$$ve learned.

Your analysis must include at least $2$ ads, of $2$ different types. For example, you can select

one print ad and $1$ video ad$.$ Or $1$ digital ad and $1$ audio ad$.$

Ideally your selected ads are from the same campaign so that you can compare consistency

and effectiveness across mediums, however, I recognize this may be difficult to find, so you

may use ads from different campaigns if necessary $($they should still be from the same

brand, however$).$

Answer the questions below that are relevant to the types of ads you$$ve chosen.

Answer the following questions to analyze your chosen ad$.$ You must include an image of

the ad and$/$or a link to the ads in your submission.

Print Ad Questions

$1.$ What caught your attention in the ads? Explain.

$2.$ What kind of headline was used in the ads? Did the headline achieve its purpose of

grabbing your attention? $($Why$/$Why not?$)$

$3.$ How did the body copy enhance the ad$?$ Explain.

$4.$ Was a slogan or tagline used? If not, suggest one. Then, explain how the

slogan$/$tagline is used effectively.

Digital Ad Questions

$1.$ What caught your attention in the ad$?$ Explain.

$2.$ What kind of copy was used in the digital ads? Primarily promotional or content? Do

the ads relate to the target audience of the product? $($Why$/$Why not?$)$

$3.$ Do the website and ads complement each other? If yes, how? If not, how can they be

more cohesive with one another?

Audio Ad Questions

$1.$ What caught your attention in the ad$?$ Explain.

$2.$ What kind of creative device was used in this ad$?$ Did the creative device achieve its

purpose of grabbing your attention? $($Why$/$Why not?$)$

$3.$ Was a slogan or tagline used? If not, suggest one. Then, explain how the

slogan$/$tagline is used effectively.

Video Ad Questions

$1.$ How did the opening $($first $5-10$ seconds$)$ catch your attention or state a problem?

Explain.

$2.$ How did the middle of the video ad provide solutions to the problem or explain

features and benefits? Explain.

$3.$ How did the close of the video ad create a memorable note or call to action? Explain.