Question: the teacher gave us case study to read about BAFFIN INC and asked us to answer the questions based on the case study Describe the

the teacher gave us case study to read about BAFFIN INC and asked us to answer the questions based on the case study

Describe the consumer target market featured in your case using the 5 dimensions studied in this course (demographics, geographics, psychographics, benefits sought and usage rate). Provide a description of the bases (i.e. what is demographics) and provide a detailed description of the featured consumer target market and supporting rationale from the information provided in your case (explain your thinking).

Define demographics.(1 mark)

Describe how the company in your case might segment its market using demographics? (1 mark)

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Define geographics.(1 mark)

Describe how the company in your case might segment its market using geographics? (1 mark)

Define psychographics.(1 mark)

Describe how the company in your case might segment its market using psychographics? (1 mark)

Define benefits sought.(1 mark)

Describe how the company in your case might segment its market using benefits sought? (1 mark)

Define usage rate.(1 mark)

Describe how the company in your case might segment its market using usage rate?

(1 mark)

______________________________________________________________________________________________________

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