The term information research reflects the evolving changes occurring in the marketing research industry. Which of the following statements is true about the information research process? Question 6 options: - It is a systematic approach to collecting, analyzing, interpreting, and transforming data into decision-making information. - It serves as a written contract between the decision maker and the researcher. - A more appropriate name for the information research process is now the traditional marketing research process. - It is especially useful when costs outweigh the value of the research. - It narrows the applicability of the research process in solving organizational problems and creating opportunities