Question: The term internal validity refers to: Question 2 4 options: a . How consistent a manager is in her decisions b . A fully integrated

The term internal validity refers to:
Question 24 options:
a. How consistent a manager is in her decisions
b. A fully integrated promotional mix
c. Measurement error arising from the way a question is phrased
d. The very important issue of generalizability
e. The way some consumers argue against any type of new produc

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