The term market access refers to: check all that apply a marketing goal which follows market...

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The term market access refers to: check all that apply a marketing goal which follows market share whether a retail store is easy to find a prerequisite for a brand to obtain market share the goal for the channel marketing team when they call on the merchants who purchase products for major retail stores whether consumers can find a brand's products in stores where they shop QUESTION 4 When compared with traditional advertising methods, the advantages of digital marketing campaigns include; check all that apply It is usually easier and quicker to measure the performance of a digital marketing campaign due to the data which can be captured on how the customer interacts with the campaign. Digital marketing can reach smaller and more specific consumer segments than traditional campaigns. Digital marketing is more flexible. Marketers can communicate a change in message or prices more rapidly than with traditional methods. Digital marketing campaigns are always cheaper than traditional campaigns. QUESTION 5 Costs that don't change directly with the level of production are referred to as A. fixed B. payroll C. variable D. capital F target costs. QUESTION 7 Personal Selling is among the least expensive promotional tools for companies to utilize. The above statement is True or False? If False, change from If you think the statement is True, please choose "None" to fill in the blank. to QUESTION 8 As part of the launch campaign, Apex's sales force is charged with selling the new heaters into distributors so they will have it in stock before the winter season. In this case Apex is using a strategy. A. mass B. Integrated C. Segmented D. push E. pull QUESTION 12 Search engine marketing involves buying ads targeting people who are conducting searches for a firm's products. The above statement is True or False? If False, change from If you think the statement is True, please choose "None" to fill in the blank. QUESTION 13 Cost per click means a firm pays for an ad whether or not people click on it. The above statement is True or False? to If False, change from If you think the statement is True, please choose "None" to fill in the blank. QUESTION 14 The above statement is True or False? Market skimming pricing is setting a low price for a new product in order to attract a large number of buyers and a large market share. to If False, change from If you think the statement is True, please choose "None" to fill in the blank. to "Charge plus", a major brand of electric car batteries is launching a new product. The new battery will increase the number of miles travelled between charges by over 300%. The battery manufacturer plans to sell the batteries directly to car manufacturers for $100.00. The battery will have a variable manufacturing cost of $70 per unit. a. What is the gross margin in dollars per unit? b. What is the gross margin % per unit? The fixed costs of design and development are estimated at $800,000. The fixed marketing launch costs to electric car manufacturers will be $400,000. d. What will sales revenue be at the breakeven point? (Round your answer to one decimal place and NO % sign). c. What level of Unit Sales is needed to Breakeven on the development and launch investments? (Provide answer in whole number and NO dollar sign)_ - DO NOT use space in your answer. Since the batteries will wear out after 3 years, "Charge plus" is also planning to sell replacement batteries to car owners in the automobile after market. To do this they will sell batteries to auto parts distributors, who will sell to auto repair shops who will sell and install the batteries for car owners. The repair shops plan to charge the car owner $250 for the battery and make a 40% gross margin. The auto distributor makes a 30% gross margin. Charge plus continues to manufacture the battery for $70 per unit. (Provide answer in whole number). e. Draw a diagram of the value delivery network in the aftermarket from Charge plus to the car owner. Use the following instructions: - Use an arrow instead of the words "sells to". Provide answer in whole number and NO dollar sign) f. What price should auto parts distributors charge the repair shops? - Use the following denotations: "ChargePlus" denotes Charge plus; "AutoParts Distributors" denotes Auto Parts distributors; "AutoRepairShops" denotes Auto Repair Shops; "CarOwners" denotes Car Owners. g. What price should Charge plus charge the Auto Parts Distributor? Here is an example of how to format ChargePlus's value delivery network using a healthy dog treats manufacturerer (4 Doggie Health) to the end users: 4DoggieHealth>Veterinary Health Distributors>Veterinarians>Dog Owners Provide your answer here: h. What is Charge Plus's gross margin percent in the aftermarket? (Provide answer in whole number and NO dollar sign). (Provide answer in whole number and NO dollar sign) (Round your answer to one decimal place and NO % sign). The term market access refers to: check all that apply a marketing goal which follows market share whether a retail store is easy to find a prerequisite for a brand to obtain market share the goal for the channel marketing team when they call on the merchants who purchase products for major retail stores whether consumers can find a brand's products in stores where they shop QUESTION 4 When compared with traditional advertising methods, the advantages of digital marketing campaigns include; check all that apply It is usually easier and quicker to measure the performance of a digital marketing campaign due to the data which can be captured on how the customer interacts with the campaign. Digital marketing can reach smaller and more specific consumer segments than traditional campaigns. Digital marketing is more flexible. Marketers can communicate a change in message or prices more rapidly than with traditional methods. Digital marketing campaigns are always cheaper than traditional campaigns. QUESTION 5 Costs that don't change directly with the level of production are referred to as A. fixed B. payroll C. variable D. capital F target costs. QUESTION 7 Personal Selling is among the least expensive promotional tools for companies to utilize. The above statement is True or False? If False, change from If you think the statement is True, please choose "None" to fill in the blank. to QUESTION 8 As part of the launch campaign, Apex's sales force is charged with selling the new heaters into distributors so they will have it in stock before the winter season. In this case Apex is using a strategy. A. mass B. Integrated C. Segmented D. push E. pull QUESTION 12 Search engine marketing involves buying ads targeting people who are conducting searches for a firm's products. The above statement is True or False? If False, change from If you think the statement is True, please choose "None" to fill in the blank. QUESTION 13 Cost per click means a firm pays for an ad whether or not people click on it. The above statement is True or False? to If False, change from If you think the statement is True, please choose "None" to fill in the blank. QUESTION 14 The above statement is True or False? Market skimming pricing is setting a low price for a new product in order to attract a large number of buyers and a large market share. to If False, change from If you think the statement is True, please choose "None" to fill in the blank. to "Charge plus", a major brand of electric car batteries is launching a new product. The new battery will increase the number of miles travelled between charges by over 300%. The battery manufacturer plans to sell the batteries directly to car manufacturers for $100.00. The battery will have a variable manufacturing cost of $70 per unit. a. What is the gross margin in dollars per unit? b. What is the gross margin % per unit? The fixed costs of design and development are estimated at $800,000. The fixed marketing launch costs to electric car manufacturers will be $400,000. d. What will sales revenue be at the breakeven point? (Round your answer to one decimal place and NO % sign). c. What level of Unit Sales is needed to Breakeven on the development and launch investments? (Provide answer in whole number and NO dollar sign)_ - DO NOT use space in your answer. Since the batteries will wear out after 3 years, "Charge plus" is also planning to sell replacement batteries to car owners in the automobile after market. To do this they will sell batteries to auto parts distributors, who will sell to auto repair shops who will sell and install the batteries for car owners. The repair shops plan to charge the car owner $250 for the battery and make a 40% gross margin. The auto distributor makes a 30% gross margin. Charge plus continues to manufacture the battery for $70 per unit. (Provide answer in whole number). e. Draw a diagram of the value delivery network in the aftermarket from Charge plus to the car owner. Use the following instructions: - Use an arrow instead of the words "sells to". Provide answer in whole number and NO dollar sign) f. What price should auto parts distributors charge the repair shops? - Use the following denotations: "ChargePlus" denotes Charge plus; "AutoParts Distributors" denotes Auto Parts distributors; "AutoRepairShops" denotes Auto Repair Shops; "CarOwners" denotes Car Owners. g. What price should Charge plus charge the Auto Parts Distributor? Here is an example of how to format ChargePlus's value delivery network using a healthy dog treats manufacturerer (4 Doggie Health) to the end users: 4DoggieHealth>Veterinary Health Distributors>Veterinarians>Dog Owners Provide your answer here: h. What is Charge Plus's gross margin percent in the aftermarket? (Provide answer in whole number and NO dollar sign). (Provide answer in whole number and NO dollar sign) (Round your answer to one decimal place and NO % sign).

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Question 3 Market Access Market access refers to A prerequisite for a brand to obtain market share The goal for the channel marketing team when they call on the merchants who purchase products for maj... View the full answer