Question: The term strategy is frequently used in retailing. For example, retailers talk about their merchandise strategy, promotion strategy, location strategy, channel strategy, or branding strategy.

The term strategy is frequently used in retailing. For example, retailers talk about their merchandise strategy, promotion strategy, location strategy, channel strategy, or branding strategy. The term is used so commonly that it might appear that all retailing decisions are strategic decisions, but retail strategy isn't just another expression for retail management.

Can you share with the class a retail strategy?

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