The term supply chain is considered limited because it: *

Suggests that planning starts with identifying the needs of target customers

Suggests that planning begins with raw materials and factory capacity

Ignores the make-and-sell aspect of the market

Takes a step-by-step, linear view of purchase-production-consumption activities

Empire Cinema offers 1 large popcorn, 1 large soft drink and 1 chocolate bar for $10. This movies theater is using ________ pricing. *

Segmented

Product bundle

By-product

Captive-product

When Sony launched a campaign introducing their first High Definition TV HDTV, they wanted to create awareness about this new technology. This is an example of ________ advertising. *

Informative

Reminder

Persuasive

Encouraging

Karim told Ahmad about the excellent service of Middle East Insurance Company; in turn, Ahmad recommended this company to Georges. The impact of the personal words and recommendations is known as: *

Noise

Word-of-mouth

Buzz marketing

Feedback

When amusement parks charge customers a fixed fee for admission and a variable fee for food and beverages, they are following a ________ pricing strategy. *

Two-part

Product line

By-product

Penetration

Marketing management must make important decisions when developing an advertising program. Which of the following is not one of those decisions? *

Setting the advertising budget

Setting advertising objectives

Evaluating advertising effectiveness

Designing products and distribution

"With each burger you order, you are offered a free drink". This offer is limited for one week only. This is an example of: *

Direct Marketing

Advertising

Public relation

Sales promotion

________ has become comparative advertising. *

Persuasive advertising

Informative advertising

Reminder advertising

Reference advertising

Which of the following is an example of informative advertising objective? *

Persuading customers to purchase now

Reminding consumers where to buy the product

Communicating customer value

Building brand difference

A view of the market that specifies that planning starts by identifying the needs of target customers, to which the company responds by organizing a chain of resources and activities with the goal of creating customer value is a(n) ________ view. *

Market-and-profit

Make-and-sell

Sense-and-respond

Purchase-and-consume

If used too frequently and copied by competitors, ________ might create customers who will only wait for sales to purchase product. *

Promotional pricing

Segmented pricing

Product line pricing

Dynamic pricing

Rami takes an interest to buy shares in a company. If he wishes to receive detailed information about any aspect of this company. He contacted the companys PR department to provide him with descriptions of the company's products and services as well as financial statements, financial statistics, and an overview of the company's internal organization. This is an example of the ________ function of public relations. *

Press relations

Investor relations

Development

Product publicity

Play stations video games are examples of: *

Captive-product pricing

Product bundle pricing

Optional product pricing

By-product pricing

It is common for clothes shops to introduce clothes at a high price, for example $70. But, then after a few weeks, they offer 50-60% discount. Consumers think they are getting a good deal because they have a 50% discount on the: *

Reference price

Product line price

Time-based price

Psychological price

Advertising is a good way to ________, inform, and persuade customers. *

Educate

Create

Engage

Define

When theaters vary seat prices due to audience preferences for seats in coveted rows, they use ________ pricing. *

Captive product

Customer-segment

Location-based

Product line

The sponsorship of BLOM Bank in the Beirut Marathon is part of the Bank________ promotional tool. *

Advertising

Public relation

Direct Marketing

Personal selling

The new Tesla Car is priced for $140,000 where the company sets a high price to skim maximum revenues layer by layer, a pricing strategy known as: *

Market skimming

Psychological

Market penetration

Promotional

In a(n) ________ channel, the same member both produces and distributes a product or service to consumers. *

Indirect

Tiered

Platform

Direct

The ________ part of the supply chain includes processes used to create finished goods and the distribution and sale of the goods. *

Upstream

Resource

Downstream

Network

________ are external groups, individuals, or businesses that make it possible for the company to deliver their products to the end user. *

Intermediaries

Price consultants

Uniform-delivery networks

Virtual banks

Burger King used the new satisfries 40% less fat, 30% less calories advertisement to promote the lighter-low calorie fries. They used the: *

Rational appeal

Emotional appeal

Moral appeal

Psychological appeal

Which one of the followings is not true when having an effective communication? *

Senders must know what audience to reach

Taking into account how the receivers will decode the message is crucial when encoding it

Collecting responses through feedback is very important

Senders must send a message through a media that doesnt reach the receivers

Ali Express interacts directly with customers via its website or mobile app to help them discover and buy almost anything and everything online. This is an example of: *

Personal selling

Direct and digital marketing

Telemarketing

Sales promotion

The National Museum of Beirut has three admission prices for students, adults, and children. All three groups are entitled to the same services. This form of pricing is called: *

Time-based

Location-based

Revenue management

Customer-segmented