Question: The _ _ _ _ _ _ _ _ test considers whether consumers are left with a latent impression that would continue to affect buying

The

________

test considers whether consumers are left with a latent impression that would continue to affect buying decisions and whether corrective ads are needed to remedy the situation.

Question

27

options:

SOUP

Unfair Practices

STP

Magnuson

-

Moss

Warner

-

Lambert

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