Question: The text suggests that for a segmentation study to be useful, it should result in a manageable number of segments. This idea relates most closely

The text suggests that for a segmentation study to be useful, it should result in a manageable number of segments. This idea relates most closely to the segmentation criteria of

homogeneity

parsimony

accessibility

heterogeneity

The text suggests that for a segmentation study to be useful,

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