The theme for this assignment:

Consumer Behavior and Its Relationship Towards Specific Brand of Product"

This group project requires a qualitative research interview with minimum of fifteen (15) informants consumer utilizing Apple company

Prepare:

1. Research Methodology:

• Developing questionnaires and questions for interview
• Number of Sample (how many participants involve in your research)
• Research Design: Qualitative (explain how you utilized qualitative research in your research).
• Data Collection (how would the researcher collect their data in the research? e.g.: face to face interview or focus group.

2. Data Analysis: detail of your findings and how you analyze your findings.
3. Summary of your researchs findings.