The$$ think$/$feel$/$do model of consumer response that was discussed in Chapter $5$ argues that there are different paths to consumer decisions based on the type of product and buying situation. Your best friend just got a new cell$$ phone, and now you have to get one as well to maintain appearances. This represents which starting point in the consumer decision$$ process?

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Part $1$

A$.$

Habit

B$.$

Do

C$.$

Feel

D$.$

Impulse

E$.$

Think