Question: The third step in the segmentation process involves evaluating the attractiveness of market segments. To undertake this evaluation, marketers first must determine whether the segment

The third step in the segmentation process involves evaluating the attractiveness of market segments. To undertake this evaluation, marketers first must determine whether the segment is worth pursuing, using several descriptive criteria. Which evaluation method, below, is not part of that process?

is the segment identifiable

is the segment substantial

is the segment reachable

is the segment defined

is the segment profitable

The third step in the segmentation process involves evaluating the attractiveness

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