Question: The three steps in brand invincibility are: Define your stakeholders, think about how your stakeholders will feel, avoid bothering them with a crisis Consider worst
The three steps in brand invincibility are:
Define your stakeholders, think about how your stakeholders will feel, avoid bothering them with a crisis
Consider worstcase scenarios, assume they will happen, prepare to prevent them
Define issue vs crisis for your organization, consider worstcase scenarios, take a degree view
Define issue vs crisis, think about what can be prevented, plan to meet if the prevention plan doesn't work
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