The three techniques identified in the textbook for processing Business Intelligence data include the following, EXCEPT ___________________________.

	A.	Data Mining
	B.	Big Data
	C.	Cognitive Computing
	D.	Reporting

Website metrics include click-through rates, conversion rates, and ___________________________________.

	A.	Jump rates
	B.	Bounce Rates
	C.	User error rates
	D.	Profitability rates

Which of the following statements is NOT true regarding mobile systems?

	A.	Thick client applications are easier to develop and maintain than thin-client ones, and offer more features and functionality
	B.	UI/UX refers to the presentation format for a mobile application as well as the overall navigation and usability of it.
	C.	The context-sensitive Chrome without layers of menus and toolbars is a useful feature for them
	D.	Responsive design that allows for the scalability of applications to be presented on devices with screens of various sizes is an important feature of good mobile application