Question: The Tide ( soap powder ) Executive learned Tide packaging needed updating based on: Marketing Hotline call - in messages Customer complaints to the Tide

The Tide (soap powder) Executive learned Tide packaging needed updating based on:
Marketing Hotline call-in messages
Customer complaints to the Tide "hotline"
Data from customer surveys
Focus group responses
Personal observation
The Tide (soap powder) Executive learned Tide packaging needed updating based

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