The tool that makes the data useful is the algorithm, the algorithm is:

		Systematically extracting data from activities and transactions that are naturally ongoing in any business;
		The set of rules a machine follows to use data to make a decision, generate a prediction, or solve a particular problem;
		Gathering, inputting, cleaning, integrating, processing, and safeguarding data in a systematic, sustainable, and scalable way;
		A consistent and componentized software and computing infrastructure, connecting data as needed and appropriate to internal and external users.