The topic is about AI

Using the map $($circle in the middle$)$

$1.$List customer segments. Select one.

$2.$ Define model customer.

$-$ Give a name and define their demographic status.

$-$ List their key characteristics: name, marital status, number of children, job type and income

How do they think and feel?

$-$ What is really important to them?

$-$ What might be their aspirations?

What do they see?

$-$ What their friends have?

$-$ what is their environment and what marketing messages they are exposed to$?$

$-$ What does their previous experience with us look like?

What do they hear?

$-$ Who is influencing them?

$-$ What media they are listening to and what are their family, friends, colleagues or boss?

$-$ How do they act in public?

What do they say and do$?$

$-$ What is their experience like?

$-$ Are they influencing others?

Pains & Gains

$-$ What are their fears, problems, challenges, or the frustration that they have?

$-$ What obstacles might be getting in their way?

$-$ What is it that they want to achieve?

$-$ How do they measure success and what do they aspire to$?$

$-$ What might they be doing to achieve their goals?EMPATHY MAP

Customer name

Author

Date

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