Pelican Stores, a division of National Clothing, is a chain of women's apparel stores operating throughout the country. The chain recently ran a promotion in which discount coupons were sent to customers of other National Clothing stores. Data collected for a sample of 100 in-store credit card transactions at Pelican Stores during one day while the promotion was running are contained in the file Pelican Stores. Table 3.13 shows a portion of the data set. The Proprietary Card method of payment refers to charges made using a National Clothing charge card. Customers who made a purchase using a discount coupon are referred to as promotional customers and customers who made a purchase but did not use a discount coupon are referred to as regular customers. Because the promotional coupons were not sent to regular Pelican Stores customers, management considers the sales made to people presenting the promotional coupons as sales it would not otherwise make. Of course. Pelican also hopes that the promotional customers will continue to shop at its stores. DATA file Pelican Stores Table 3.13 Data for a Sample of 100 Credit Card Purchases at Pelican Stores Type of Customer Customer Net Sales Method of Payment Marital Status Items Gender Age 1 Regular 1 39.50 Discover Male Married 32 2 Promotional 1 102.40 Proprietary Female Card Married 36 3 Regular 1 22.50 Proprietary Female Card Married 32 4 Promotional 5 100.40 Proprietary Female Card Married 28 Type of Customer Customer Net Sales Method of Payment Marital Status Items Gender Age 5 34 Regular 2 54.00 Married MasterCard Female 96 Regular 1 39.50 MasterCard Female Married 44 97 Promotional 9 Married 30 253.00 Proprietary Female Card 98 Promotional 10 Married 52 287.59 Proprietary Female Card 99 Promotional 2 47.60 Married 30 Proprietary Female Card 100 Promotional 1 28.44 Married 44 Proprietary Female Card Most of the variables shown in Table 3.13 are self-explanatory, but two of the variables require some clarification Items The total number of items purchased? Net Sales The total amount ($) charged to the credit card Pelican's management would like to use this sample data to learn about its customer base and to evaluate the promotion involving discount coupons Managerial Report Use the tabular and graphical methods of descriptive statistics to help management develop a customer profile and to evaluate the promotional campaign. At a minimum, your report should include the following: Percent frequency distributions were introduced in Section 2.4. You can use Excel to create percent frequency distributions using Pivot Tables. 

1. Percent frequency distributions for each of the key variables: number of items purchased, net sales, method of payment, gender, marital status, and age. 

2. A sorted bar chart showing the number of customer purchases attributable to the method of payment. 

3. A crosstabulation of type of customer (regular or promotional) versus net sales. Comment on any similarities of differences observed. 

4. A scatter chart to explore the relationship between net sales and customer age. 

5. A chart to examine whether the relationship between net sales and age depends on the marital status of the customer. 

6. A side-by-side bar chart to examine the method of payment by customer type (regular or promotional). Comment on any differences you observe between the methods of payments used by the different types of customers.

Answer rating: 100% (QA)

In our Data we found out that we have 70 Promotional Customer and 30 Regular customer Average ... View the full answer