Question: The trends toward and away from globalisation have become complex, and international businesses are encountering major strategic challenges because of country differences. In light of

"The trends toward and away from globalisation have become complex, and international businesses are encountering major strategic challenges because of country differences." In light of this statement, discuss the following, using examples:

a) What are the main trends towards and away from globalisation?

b) Discuss six ways in which countries and governments can choose to intervene in markets, and create challenges for foreign businesses.

c) Describe Ghemawat's AAA strategic framework, its strengths and weaknesses, and how it can be used for defining a strategy for the global marketplace.

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