Question: The Trid Soap Company is developing a radically new soap powder that is expected to take 3 years to develop and cost approximately $ 6
The Trid Soap Company is developing a radically new soap powder that is expected to take years to develop and cost approximately $ million per year. At the end of the years, Trid will know if the product is a technical success; at the present time, Trid managers estimate that there is an likelihood that they will be successful in developing the soap powder. Assuming the R&D succeeds, Trid can launch the product in Year at an estimated cost of $ million. If launched, the marketing VP Vice President estimates that the new product would be a commercial success with probability ; if it is commercially successful, it would earn gross revenues of $ million per year for years. If not a commercial success, the new soap powder would only earn an estimated $ million per year. Assuming an annual discount rate of what is the NPV of this project? Would you recommend that Trid proceed with this project?
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