Question: The Trid Soap Company is developing a radically new soap powder that is expected to take 3 years to develop and cost approximately $ 6

The Trid Soap Company is developing a radically new soap powder that is expected to take 3 years to develop and cost approximately $6 million per year. At the end of the 3 years, Trid will know if the product is a technical success; at the present time, Trid managers estimate that there is an 80% likelihood that they will be successful in developing the soap powder. Assuming the R&D succeeds, Trid can launch the product in Year 4 at an estimated cost of $5.5 million. If launched, the marketing VP (Vice President) estimates that the new product would be a commercial success with probability 0.6; if it is commercially successful, it would earn gross revenues of $15 million per year for 5 years. If not a commercial success, the new soap powder would only earn an estimated $2 million per year. Assuming an annual discount rate of 12%, what is the NPV of this project? Would you recommend that Trid proceed with this project?

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