Question: The trouble with the cost basis approach to determining sample size is: Question 1 4 options: It is difficult to determine the cost of data
The trouble with the cost basis approach to determining sample size is:
Question options:
It is difficult to determine the cost of data collection until it is completed.
It violates the onesixth rule.
It is arbitrary.
It is not generalizable.
Marketing research should be considered an investment and evaluated via costbenefit analysis.
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