The Tuff Wheels was getting ready to start its development project for a new product to be
Question:
The Tuff Wheels was getting ready to start its development project for a new product to be added to their small motorized vehicle line for children. The new product is called the Kiddy Dozer. It will look like a miniature bulldozer, complete with caterpillar tracks and a blade. Tuff Wheels has forecasted the demand and the cost to develop and produce the new Kiddy Dozer. The table below contains the relevant information for this project.
Development cost $1,600,000
Estimated development time 9 months
Pilot testing $200,000
Ramp-up cost $400,000
Marketing and support cost $150,000 per year
Sales and production volume 60,000 per year
Unit production cost $100
Unit price $240
Interest rate 8%
Tuff Wheels also has provided the project plan shown below. As can be seen in the project plan, the company thinks that the product life will be three years until a new product must be created.
a.What is the net present value (discounted at 8%) of this project? Consider all costs and expected revenues.
Net present value$
b.What is the impact on NPV for the Kiddy Dozer if the actual sales are 50,000 per year? 70,000 per year?
NPV50,000$ NPV70,000$
c.What is the effect on NPV caused by changing the discount rate to 9%, 10%, or 11%?
Operations and Supply Chain Management
ISBN: 978-0078024023
14th edition
Authors: F. Robert Jacobs, Richard Chase