The Unit 1 Assignment is based on the competitive and macroenvironmental factors that impact a business, as explained in Chapter 3. As a reminder, competitive environmental factors include rivals, new competitors, customers, substitute services, and suppliers. Macroenvironmental factors include laws and regulations, the economy, technology, demographics, and social values.

For this assignment, you will choose a company that interests you. Choose wisely, as you will evaluate aspects of this company in various ways throughout the course.

• Visit the Hoover's Company Recordsguide accessible in the Library. This guide provides an overview of various public companies in terms of both internal and external factors.
• Choose one of the company's profiled by Hoover's. It is best to choose a company with which you are already familiar.
• Read the guide for your chosen company, paying attention to note factors that relate to the environmental factors as described in Chapter 3 of the text.
• Using this document and your own experience and knowledge of the company, prepare a paper that describes each of the competitive and macroenvironmental factors forming your chosen company's overall business environment.

Assignment Checklist:

• Utilize the Unit 1 template.
• Provide one example, with supporting details, of how each of the ten competitive and macroenvironmental factors impacts your chosen company.
  • Rivals
  • New competitors
  • Suppliers
  • Customers
  • Substitutes
  • Laws and politics
  • Economy
  • Technology
  • Demographics
  • Social factors
• The paper is required to include an introduction, conclusion and be at least two double-spaced pages in length, using 11-point Georgia font. For assistance writing a paper or formatting a reference list in APA format, please see theAcademic Writerlink under Academic Tools.
• Reference your course textbook andHoover's Company Recordsguide located in the Purdue University Global Library.

MT140 Unit 1 Assignment Rubric