The Unit $2$ Assignment is based on a specific corporate environmental analysis called a SWOT $($Strengths$,$ Weaknesses, Opportunities, and Threats$).$ A SWOT analysis allows a company to assess internal competitive and external macroenvironmental factors that impact a business. Organizations often utilize this form of analysis as they evaluate either their current standing in the global marketplace or the potential for success should they decide to expand internationally. See the references section below for additional resources you may find useful in learning more about SWOT analyses $($Harmon$,2020).$

You practiced with SWOT analysis concepts in Unit $2$ Learning Activity $2.$ Based on your understanding of the Chapters $1,10,$ and $11$ textbook readings and your knowledge of the SWOT analysis process, you will apply your understanding of this type of analysis to evaluate the SWOT of an existing global organization.