Question: The VALS framework can help us develop a marketing mix. The marketing mix consists of the marketing managers controllable factorsproduct, price, promotion, and placethat can

The VALS framework can help us develop a marketing mix. The marketing mix consists of the marketing managers controllable factorsproduct, price, promotion, and placethat can be used to solve a marketing problem.

Select one of the eight VALS types and develop a high-level marketing mix for an Experiencer for a bike company.

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