The value chain analysis serves as a strategic tool to identify and evaluate the activities that create value within an organisation, helping to pinpoint competitive advantages and manage costs effectively. By examining each segment, companies can enhance customer value, improve processes, and align activities with overall strategic goals. It informs resource allocation, benchmarking against competitors, and fosters innovation in products, services, or processes. Additionally, it strengthens supplier and partner relationships and provides deeper customer insights, ultimately leading to more informed decision$-$making and a stronger competitive position. With this context in mind and using an organisation of your choice as the basis for your answer, demonstrate the utility of the value chain analysis framework as a tool for internal situation analysis