Question: The value proposition is an important marketing concept. Explain the concept and give an example of how an Internet business creates value for customers. The
The value proposition is an important marketing concept. Explain the concept and give an example of how an Internet business creates value for customers.
The text discusses a number of strategic drivers of the Internet economy, which are summarized in Table 1.4. Identify threeof these strategic drivers and briefly explain each, being specific about the way in which this driver differs from what existed in the pre-Internet economy.
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