The Value Proposition The "Value Proposition" states that there are a whole range of benefits the company "promises" to deliver. (More than just the benefit the actual product itself has). Discuss some of these "benefits". Mention some examples you yourself have encountered with specific brand. Are you brand loyal yourself? What are some other ways that companies are building brand loyalty? Customer Empowerment "The customer is king". We've all heard this expression before. Generally speaking, these days companies are bending over backwards to please their customers. Why do you think this is the case? Or perhaps you disagree? Share some experiences you've had with how your customer complaint was handled. Was it handled to your satisfaction?

The Value Proposition The "Value Proposition" states that there are a whole range of benelits the company "promises" to deliver. (More than just the benefit the actual product itsell has). Discuss some of these benefits". Mention some examples you yourself have encountered with specific brand. Ave you brand loyal yourseit? What are some other ways that companies are bullding brand loyalty? Customer Empowerment The customer is king". Weve all heard this expression before. Generaly speaking, these days companies are bending over backwards to please their customers. Why do you think this is the case? Or perhaps you disagree? Share some experiences you've had with how your customer comptaint was handled. Was it handied to your satistaction