The value test that a business plan must pass to attract financing from lenders and investors involves proving $q,$

that the company can gain a competitive advantage over its key competitors

that the business venture will provide lenders and investors a high probability of repayment or an attractive rate of return

that a market for the company's product or service actually does exist and that the company can actually build it for the cost estimates included in the plan

that the industry in which the business will compete is growing faster than the overall economy and has room for more competitors