the very effective $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$ strategy where there is a smaller group or segment of the customer base that has fairly specific needs that are very efficiently and effectively met by a smaller group of players in the industry.$$ I mentioned that some consumers are seeking extremely heavy duty or commercial$-$grade offerings of certain products while other shoppers might be looking for extreme luxury or perhaps even a no$-$frills product designed for the value$-$conscious consumer.$$ Some hotel chains cater to certain segments of the total lodging consumer base.$$