The vice president of strategy for your selected firm (Ford, Procter & Gamble, Virgin Group, or Build-Your-Own firm) has asked you to prepare an objective review of the internal strengths and weaknesses of the firm. Your leaders are hoping to use this understanding to plan for the future direction of the organization.

Answer rating: 100% (QA)

As one of the top players in the global automotive industry Ford has a strong brand image that contributes to product attractiveness and customer loyalty Also Ford has a global supply chain that suppo... View the full answer