The video notes that sales of plant-based meats grew by 24%.

a) Conduct a five-forces analysis of the industry.

b) Based on your five-forces analysis, how could Beyond Meat increase its profit relative to the other industry participants?

c) You have been hired as a strategist for Beyond Meat. Where should the firm position itself to take advantage of weak forces in the industry? Is there such a position? (If yes, explain why. If no, explain why.)

• https://www.youtube.com/watch?v=PqVBInU0A8s (Beyond Meat)
• https://www.youtube.com/watch?v=2tXErqhPHfw (Impossible Foods)
• https://www.youtube.com/watch?v=XqBJdWpRLzA (Founder of Beyond Meat)
• https://www.youtube.com/watch?v=Fi1GMTwSZns