• The VIRO analysis must include the correct identification of a minimum of 5 relevant core competencies. 
• Each core competency must be correctly assessed using the VRIO framework with supporting rationale for each element to determine if it is a competitive advantage or not. 
• For your 6 Forces analysis, you must assess each force for intensity (HIGHMEDIUM-LOW or a combination) with a short rationale. 
• An assessment of the overall attractiveness of the industry must be provided. Your assessment should discuss attractiveness related to competitiveness and profitability.

No external research is allowed.

This is the case study. 

https://drive.google.com/file/d/14iHh414CJ0pkSK6UsCyUBPMqs9PKGo0k/view?usp=drive_link